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The Audience: Parents with young children

truebluematch is a friendship matching website for parents with young children. Currently, truebluematch.com membership is free, and, since its launch, the site has appealed to parents across the United States. Through our matching system and ongoing communication process, members regularly visit the site to interact with other members.

The opportunity: Buyers with exceptional purchasing power

The latest U.S. Census study estimates that the average household spends $13,000 per year on each child (from birth to age 17). If your products or services appeal to parents, advertising with truebluematch provides the unique opportunity to engage an audience with exceptional purchasing power. The information provided during registration also makes it possible to geographically target your message by zip code.

The benefit: Affordable reach to potential customers

truebluematch is currently averaging traffic levels of 100+ visits per week with visitors spending an average of four minutes on the site. The exponential growth and steady engagement of members since the site’s launch is expected to continue.

truebluematch provides affordable advertising options for promoting your business or service to our members.

• Leaderboard
• Skyscraper
• Tile ad
• staying trueblue e-newsletter: Our e-newsletter, staying trueblue, currently reaches 120 opt-in members, and averages a 50%+ open rate and double-digit click-through rates.

If you would like to target a geographic area, we can tailor your tile ad placement in our Members section by zip code matches.

Advertising placements are contracted by the month. Discounts are available for yearly and other frequency advertising placements.

truebluematch provides its members with a helpful resource, and we encourage our advertisers to support us by providing content of value to this audience.

Learn more

Contact us at info@truebluematch.com